ISFA Announces Dynamic Conference Program
For ICE - The International Countertop Expo
Lehi, Ut. -- The International Surface Fabricators Association (ISFA) has announced a comprehensive conference program to be held in conjunction with the International Countertop Expo (ICE), which premiers February 8-10 at Mandalay Bay in Las Vegas.
The program will include sessions on everything from marketing on a budget, to bonding dissimilar surfaces to setting up a concrete shop, shop layout and installation techniques just to name a few. A highlight of the program will be a two-part session on Emerging Products, which will give attendees a look at new materials and their properties.
“The ICE conference program has been engineered with the countertop fabricator in mind. The Conference Advisory Council has done an excellent job of putting their feet in the fabricators shoes, which has allowed them to provide content that will benefit attendees the most,” said Sandy Milroy, ISFA Director of Membership Services & Events.
“We have been working with an extremely energetic Advisory Council, made up of industry leaders, fabricators and vendors with experience in every type of countertop fabrication. I have been involved in event and conference planning for twelve years, and never have I seen such a dedicated and energized group of individuals working together on a program.”
Advisory Council Members include Chairman Evan Kruger of Solid Tops LLC, Dave Paxton of Paxton Countertops, Mark Gunther of Buddy Rhodes Artisan Concrete, Gene McDonald of Refresh Interiors, Lane Mangum of the Concrete Countertop Institute, Bob Paradiso of Vetrazzo, Jon Olson of Sterling Surfaces, Bryan Stannard of ITW Plexus and Kirk Olsen of Tuscan Stoneworx.
“These conferences are geared to bring fabricators up to date on the latest products and fabrication ideas,” said Russ Lee, executive director of ISFA. “If you want to learn from other fabricators and industry professionals who work with products outside your area of expertise, this is the place for you.”
Since ISFA restructured in December of 2008 to embrace all types of decorative surfacing materials, the association has put a priority on incorporating essential information on the full gamut of surfacing options. As a result, with so many focused seminars packed into a three-day period, there is a lot to see and learn for one individual.
“This is a situation where it definitely makes sense to bring more than one person from your company in order to take advantage of all the learning and networking opportunities,” continued Lee. “The ICE conference program has been structured to offer discounts for multiple attendees from the same shop, which only increases its value to your operation. This is information you can’t afford to miss. You can’t get any of this on the Internet.”
The International Countertop Expo is owned and produced by ISFA. For more information on the International Countertop Expo or ISFA, call the ISFA office at 877-464-7732 or go to www.isfanow.org.
About ISFA: The International Surface Fabricators Association (ISFA) is a not-for-profit trade association dedicated to helping its members become more profitable through education, fostering professionalism and promoting the countertop industry. For more information contact Kevin Cole at 877.464.7732 or firstname.lastname@example.org.
Evan Kruger, an Artisan Group board member, is owner of Solidtops LLC., a custom-made countertop fabricator and manufacturer headquartered in Easton Maryland. Solidtops custom manufactures kitchen countertops and bath countertops to create Granite countertops (Artisan Group), Silestone countertops , Soapstone countertops (kisii stone), Corian countertops and EOS materials countertops